VIRAL “Glass Skin” Makeup - Our Recreation

Pat McGrath’s revolutionary makeup for Maison Margiela 2024 runway

Pat McGrath is renowned in the fashion industry as one of the most influential and innovative makeup artists of our time. Her collaboration with Maison Margiela for runway makeup has produced some truly iconic and boundary-pushing looks.

Maison Margiela, under the creative direction of John Galliano, is known for its avant-garde and experimental approach to fashion. When combined with McGrath's visionary makeup artistry, the result is a fusion of high fashion and artistic expression that pushes the boundaries of conventional beauty.

In past Maison Margiela runway shows, McGrath has created makeup looks that challenge traditional notions of beauty and aesthetics. From exaggerated features to bold color choices and unconventional textures, her creations for Margiela are often conceptual and thought-provoking.

When photos and videos began to circulate showing a slew of models from the Spring 2024 Couture runway with doll-like reflective porcelain skin, the internet rightfully lost
its mind. Thousands of makeup artists worldwide began scrambling to put out their best attempts at recreating it for themselves. We were no exception! Once again, the beauty industry is forever changed by Pat Mcgrath’s incredible innovations, a wonderfully exciting moment in makeup history that the beauty industry will remember for years to come.

How did we do on our recreation?